Some of my earliest encounters with biscotti were closely associated with work. The art of skiving, to be exact. It was not as blatant as leaving the office to hang out just about anywhere, anytime. My job at that time was to sell advertising space on the internet and, depending on the client's business, to push for an e-commerce store to be set up by the company I represented.
The dotcom boom in Singapore at the start of a new century meant exploring new possibilities among small and medium enterprises for greater opportunities out there, despite not knowing much about the internet. It was my job to cold-call potential clients, get myself in their office to educate and close the deal. I use the word "educate" because most of my colleagues were hardcore salespeople. Hard-selling was their strategy, something I could not bring myself to embrace.
My sales director was a "cili padi" - a feisty, ambitious, aggressive leader with an insatiable appetite for sales revenue, attractively packaged in but five feet two inches. She was so sharp one had better not try to be funny, especially when one's sales figure had not been up to her expectations. Imagine your name on the whiteboard, with a daily, weekly, monthly and to-date (ie. since your very first day in the job) sales achieved. You'd also receive the printout every Monday morning at the sales team meeting. There were as many as forty salespeople, experienced and otherwise. Staff turnover was regular.
So what does that have to do with biscotti?
The dotcom boom in Singapore at the start of a new century meant exploring new possibilities among small and medium enterprises for greater opportunities out there, despite not knowing much about the internet. It was my job to cold-call potential clients, get myself in their office to educate and close the deal. I use the word "educate" because most of my colleagues were hardcore salespeople. Hard-selling was their strategy, something I could not bring myself to embrace.
My sales director was a "cili padi" - a feisty, ambitious, aggressive leader with an insatiable appetite for sales revenue, attractively packaged in but five feet two inches. She was so sharp one had better not try to be funny, especially when one's sales figure had not been up to her expectations. Imagine your name on the whiteboard, with a daily, weekly, monthly and to-date (ie. since your very first day in the job) sales achieved. You'd also receive the printout every Monday morning at the sales team meeting. There were as many as forty salespeople, experienced and otherwise. Staff turnover was regular.
So what does that have to do with biscotti?
